Frontwalker has appointed Ulrica Söderlund as the new CEO of its subsidiary Frontwalker ADM AB (Application Development and Maintenance). Ulrica will take up her new role when Gabriel Konrad, who has chosen to leave the company, steps down on 31 October 2025.
Ulrica has a solid background in sales, sales management and leadership, with over 25 years of experience in the consulting and management industry. Her previous positions include CEO of Procure It Right AB (PIR) and Managing Director of Altero Consulting AB.
In her new role, Ulrica will combine her responsibilities as CEO of Frontwalker ADM, which focuses on application development and maintenance services, with group-wide responsibility for sales and sales management throughout Frontwalker.
‘Ulrica has demonstrated strong leadership, a clear business focus and a genuine commitment to both employees and customers. Her experience and drive will play a central role in Frontwalker’s continued growth journey,’
says Anette Billing, CEO of Frontwalker.
Frontwalker would also like to express its sincere thanks to Gabriel Konrad for his efforts and commitment during his time as CEO, and wishes him every success in the future.
‘Gabriel has helped strengthen ADM’s position in the market and built a stable foundation for continued development. We are grateful for his time and leadership,’ continues Anette.
Stockholm, 31 October 2025
CEO, Frontwalker Group
anette.billing@frontwalker.se
+46725021783
www.frontwalker.se
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